Editorial modeling is taking a set of pictures meant to promote a lifestyle that is presumed to come of purchasing a specific idea. Yet, Commercial modeling is posing specifically to promote and sell a product.
Hello to all the FashShe’s and FashHe’s of the world,
Fashionaire She here, with yet another fashionable post! This week we are answering questions about the difference between commercial and editorial modeling. However, if you haven’t already done so, please read 10 Revealing Secrets a Model Won’t Tell You for all the things you need to know about actually being or becoming a model.
So what is the difference between commercial and editorial modeling??? Simply put the deciphering factor what’s being sold in the ad. Commercial models are selling a specific product/brand while an editorial model is selling a story. Take a look at the En Vie Magazine feature post wearing RKJ Clothing to see a live comparison of editorial modeling (J. Shan’Trice) and commercial modeling (Chasity Symone).
In an editorial shoot you are more likely to see props, and possible interaction between other models. This is for the purpose of selling a lifestyle. In an editorial shoot the buyer is supposed to want the models entire life. The model isn’t selling anything she’s wearing nor the product she is using. The model is selling the entire lifestyle in which the brand she is posing for possesses.
In a commercial shoot the model is posing with a specific product in mind. For example, if you are selling a pair of shoes, whatever the model’s pose is will strategically have strong emphasis on his/her feet. In addition, everything else about the picture will be fairly plain, including, the models clothing, hair, and the background in which the frame is taken. The purpose is to have the eyes of the buyer drawn exactly to the product being sold. In this photo below, Fashionaire She Virgin bundles is being sold and can be purchased here.
This is a great example of a commercial photo shoot. In these pictures I am selling Fashionaire She Virgin Bundles which is the focus in the frame. I am wearing solid colored clothing. My shoes are simple. The background in which I am present in front of is fairly simple and not at all distracting.
The video represents an editorial modeling role. I am selling myself, by showing what it is like to live my lifestlye. You see me speaking to others and playing with props. My outfit is a little more intricate and I am displayed multiple times in one frame to add emphasis on the fact that the video is selling J. Shan’Trice, the lifestyle. (LOL, I’m blushing)
Click here to immediately check me out on YouTube and don’t forget to subscribe to my channel. Here is where I will soon be releasing the very first Fashionaire She makeup tutorial: Fresh Face for your Model Fitting! Can I get a Yasssssssssss ?!?!?!?!?
Virgin Hair Extensions: Fashionaire She by J. Shan’Trice
Extension Installation: Lauren Love
Make Up Artist: Sharli B Artistry
Photographer: Renell Bell
Videographer: Snug B
Still confused on the difference between commercial and editorial modeling???? Leave any questions that remain unanswered below and we will diligently find the answer for you so that we can all learn together. Fashionaire She would like to know what your favorite fashion or beauty ad is???? Leave all answers in the comment section below.
I may earn a small commission for my endorsement, recommendation, testimonial, and/or link to any products or services from this website but at no additional cost to you. Your purchase helps support my work in bringing you fashion and style information. Read my full disclaimer here.